Job Description

If interested in applying for this position, please contact Ernest Taylor at Beech Hill Group, etaylor@beechhillgroup.com, (404) 307-8441.

Job Summary

Responsible for creating and driving a vision for strategy and execution of marketing and communication efforts. Aligns marketing goals with organizational objectives, including awareness, engagement and conversion. Manages brand messaging across paid, earned, shared and owned channels. Oversee the Customer Experience and Customer Support services, processes and platforms.

Responsibilities

Leading the organization

• Serving as a member of the Leadership Team, work with fellow members to advance the mission and strategy. Establishing and executing strategy, connecting strategy to results and fostering collaboration across teams and departments. Define and set short-and long-term goals. Inspire and align teams around shared goals and values.
• Contributing as a member of the Leadership Team and Strategic Product Team to all work related to product and initiative prioritization, policy development, budget cycles and collaborative negotiations for and allocation of resources.
• Ensuring efficient and effective business operations. Implement systems and processes that support scalability and quality. Drive continuous improvement and innovation.
• Leading and driving change initiatives effectively by setting clear goals. Developing and executing plans and monitoring progress. Guide teams through communicating the vision and value, addressing concerns and promoting a culture of agility and resilience.
• Building strong relationships with key stakeholders. Represent the organization externally. Provide communication to the governing body as requested by the President.

Leading others

• Planning for budgeting and staffing to ensure effective resource management. Model and ensure compliance with organizational policies, procedures and workplace safety.
• Guiding and supporting individual and team performance and development. Defining clear expectations to support and align individual, team and organizational goals.
• Building trust among team members through effective communication and relationships. Cultivating a culture of productivity and efficiency through intentional practices that foster growth, accountability and execution.

Marketing strategy and leadership

• Managing a multifunctional team of marketing strategists, digital marketers and public relationships professionals; collaborating with Brand and Creative Services for content development.
• Developing and guiding the management of the entire marketing engine. This includes audience analysis and segmentations, brand positioning, content strategy, media buying, marketing, public relations, digital presence and social media and event production and management. .
• Developing and executing strategic marketing and communication initiatives that directly support the organization's development and partnership objectives.
• Selecting and managing external agencies or service providers as needed in alignment with marketing strategy and supporting organizational goals.

Managing and creating internal communications

• Creating internal communications to share outcomes, build a common purpose and engage, inspire and create positive brand representatives.
• Acting as a point of contact for internal communications.
• Preparing speeches and coaching organizational spokespeople on how to handle media interviews, podcast appearances and public inquiries.

Overseeing product launch and market introduction in collaboration with Strategic Product Team

• Developing strategic launch plans for each educational product or service based on stakeholder input, with proposed deadlines and milestones for each team.
• Coordinating all efforts across the organization related to releasing new products or services to market, including product naming, market position and pricing. Keep internal teams aligned, working toward agreed-upon milestones, ensuring the product launch is smooth and creates maximum positive market impact.
• Organizing the execution of produce and service launch campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis and recommendations.

Marketing research and analytics

• Conducting market research.
• Developing key performance metrics and tracking tools for forecasts, competitor analysis, campaign results, audience engagement and conversion rates, lead generation, brand awareness, media coverage, and customer trends.
• Translating research results into actionable insights for the organization.

Managing media relations

• Cultivating and maintaining relations with journalist and media contacts.
• Responding to media requests and coordinating interviews.

Overseeing digital presence

• Leading the organization's digital presence, content and user experience across externally facing digital platforms. This includes the organization's website, e-commerce and/or microsites, email and all social media channels, to maximize reach, engagement and business impact.

Managing customer service and experience

• Providing best-in-class frontline customer support and experiences across functions, learning platforms and customer engagements.

Leading public relations and external engagement

• Developing and executing strategies to manage potential crises and protect the organization's reputation. Enhancing the positive image and identity of Noble. Writing and distributing press releases.
• Collaborating with other groups to build and maintain relationships with external stakeholders, such as customer groups and professional societies. Presenting the public face of the organization in collaboration with the President and, as needed, Leadership Team members.
• Overseeing external events, conferences and trade shows and providing post-event reports and analysis.

Education and Experience

• Have a bachelor’s degree and at least 10 years of direct experience and expertise in digital and content marketing. Have broad experience managing the full marketing channel and tactic mix. MBA in managing or marketing is strongly preferred.

Certifications & Licensures

No certifications or licensures required,

Non Essential

Requirements

• Build a “we-not-me” culture by actively considering the needs, objectives and impact on others in daily responsibilities and team collaboration. Value collective success, build effective relationships and show appreciation for the efforts of others.
• Be able to effectively build and grow a product line and consumer demand while ensuring strategic alignment of brand messaging.
• Demonstrate experience and expertise in digital and content marketing specifically, along with broad experience managing the full marketing channel and tactic mix.
• Demonstrate familiarity with current marketing technologies and platforms, including marketing automation, customer relationship management search engine optimization, account-based marketing, analytics and web and social platforms.
• Apply a functional understanding of marketing return on investment and analytics.
• Manage complex product line operations and professional staff functions of significant organizational span and scope.
• Project strong executive presence and effectively articulate complex organizational messages at the most senior levels, including executive and board-level teams.
• Demonstrate deep knowledge of brand storytelling, purpose-driven messaging and narrative development strategies.
• Have a functional understanding of marketing performance metrics, tracking tools and evaluation methods.
• Demonstrate effective stakeholder management and influence without authority.
• Deliver excellent written and verbal communication, framing issues in ways relevant to internal and external audiences.
• Seek and integrate feedback from others on an ongoing basis.
• Exhibit strong self-awareness, personal depth and passion for the mission and purpose.

Experience

• Bachelor’s degree with10 years of direct experience and expertise in digital and content marketing. Have broad experience managing the full marketing channel and tactic mix. MBA in managing or marketing is strongly preferred.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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