Job Description

We are seeking a dynamic and strategic Director of Social Media to lead our social media and online reputation efforts across multiple restaurant concepts within our organization. This role will oversee a team of six Social Media Managers and two Reputation Specialists , driving innovative digital marketing strategies that elevate brand visibility, engage our audiences, and support business growth. The ideal candidate is a seasoned leader with a passion for hospitality, a deep understanding of social platforms, and a proven track record of managing high-performing teams.

• Drive the creation and implementation of pioneering social media strategies that connect with audiences and elevate the presence of our multiple restaurant brands.
• Manage and mentor a team of Social Media Managers and Reputation Specialists, ensuring alignment with brand goals and company standards.
• Oversee content creation and publishing for platforms including Facebook, Twitter, Instagram, and emerging channels.
• Monitor and respond to customer inquiries, reviews, and feedback across platforms such as Yelp, Google, Facebook, and Twitter.
• Collaborate with cross-functional teams to produce engaging multimedia content, including online videos and digital ads.
• Analyze online sentiment using tools like Radian6 and produce monthly performance reports.
• Develop and manage paid media campaigns, including pay-per-click (PPC) and social media advertising.
• Stay current with social media trends, tools, and best practices, and implement innovative strategies to enhance engagement.
• Train field managers and internal stakeholders on social media usage and brand voice.
• Ensure consistent brand messaging and visual identity across all digital touchpoints.

• Strong leadership experience with direct team management responsibilities.
• Expertise in social media platforms, SEO, content publishing, and online reputation management.
• Experience with Radian6 or similar sentiment analysis tools.
• Exceptional communication skills, both written and verbal, with the ability to adapt messaging to various audiences.
• Solid customer service orientation and ability to collaborate across departments.
• Bachelor's degree in Marketing, Business, Journalism, or a related field from an accredited institution.
• Prior experience in the restaurant or hospitality industry is strongly preferred.

What we offer you:

• Multiple benefit plans to suit your needs
• Paid Time Off
• 401K
• Opportunities for advancement
• Positive and respectful work environment where diversity is valued
• Generous employee discounts on dining, retail, amusements, and hotels
• Community volunteer opportunities

Disclaimer : The above information is intended as a high-level overview of the responsibilities and qualifications for the position and does not represent the full job description which will include all responsibilities, skills, duties, requirements, and working conditions associated with the job. For more information or to see the full job description, contact the Human Resources department at the location in which you are applying.

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