Job Summary:
We are looking for a detail-oriented and results-driven SEO Specialist to optimize our online content and improve search engine rankings. The ideal candidate will have expertise in on-page and off-page SEO, technical SEO, and keyword research, ensuring our digital presence aligns with best practices and drives organic traffic.
Key Responsibilities:
1. On-Page SEO Optimization:
Conduct keyword research to optimize website content.
Optimize meta titles, descriptions, headers, and URLs for search engines.
Improve website structure and navigation for better user experience.
Optimize images, internal linking, and content readability.
2. Off-Page SEO & Link Building:
Develop and execute link-building strategies.
Monitor and analyze backlinks to ensure a healthy profile.
Collaborate with influencers, bloggers, and partners for guest posting opportunities.
3. Technical SEO:
Conduct regular website audits to identify and fix technical issues.
Optimize website speed and mobile-friendliness.
Implement schema markup and structured data for better indexing.
Ensure website security ( canonical tags, and error handling).
4. Content Strategy & SEO Analytics:
Work closely with content creators to develop SEO-friendly content.
Analyze competitors' SEO strategies and provide recommendations.
Track and report SEO performance using tools like Google Analytics, Search Console, and SEMrush.
Stay updated with Google algorithm changes and SEO trends.
Requirements & Qualifications:
Bachelor's degree in Marketing, IT, or a related field (preferred).
2+ years of experience in SEO and digital marketing.
Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.
Strong understanding of HTML, CSS, and website optimization.
Experience with CMS platforms like WordPress, Shopify, or Magento.
Excellent analytical and problem-solving skills.
Strong written and verbal communication skills.
Preferred Skills:
Experience with PPC and paid advertising campaigns.
Knowledge of local SEO strategies.
Familiarity with AI-driven SEO tools.
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