SEO Specialist - Off-Page Job at Rankings.io, Saint Louis, MO

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  • Rankings.io
  • Saint Louis, MO

Job Description

The SEO Specialist works with a small elite team of dynamic, creative professionals to brainstorm, plan, and build high-value backlinks and content for our website in original, clever, and inventive ways. This role is perfect for someone who’s a great networker, has a keen eye for detail, and has their finger on the pulse of SEO best practices. Must have experience with digital PR and backlinking, a passion for establishing strong relationships with web-property owners/managers, a natural curiosity for website optimization, the ability to partner with content marketing to drive content growth, and a knack for being proactive in pursuing growth opportunities.

Responsibilites:

  • Backlink Strategy & Execution:
    • Develop effective backlink acquisition strategies to improve domain authority/organic rankings.
    • Execute link prospecting to secure high-quality, relevant backlinks from authoritative websites.
    • Monitor existing backlinks to ensure quality and relevance over time.
    • Analyze competitors' backlink profiles to identify opportunities for link-building campaigns.
  • Digital PR Campaigns:
    • Craft compelling Digital PR campaigns that align with the brand and resonate with our audience.
    • Maintain relationships with journalists, bloggers, and influencers to earn editorial placements.
    • Pitch creative/newsworthy content ideas to media outlets to generate earned media coverage.
    • Collaborate with the team to develop link-worthy assets (i.e. reports, infographics, etc.).
  • Content Creation:
    • Optimize existing content to improve our content’s ranking in search engines
    • Build new, keyword-targeted copy content, as needed in WordPress
    • Use SEO tools to identify search trends and key phrases
    • Create custom graphics and enhance images for landing pages and blog posts
    • Utilize On-page/technical SEO to maximize our copy’s reach (i.e. internal linking, metadata, etc.)
    • Maintain editorial calendars to keep the team on track
  • Performance Analysis & Reporting:
    • Report on the success of backlink and Digital PR campaigns, using tools like Ahrefs and SEMrush
    • Provide insights/recommendations based on campaign performance to improve results

Stay up-to-date with the latest SEO trends, algorithm updates, and best practices

Requirements

  • 1-2+ years experience doing SEO work for in-house or an agency
  • 2+ years of experience in linkbuilding and digital PR
  • Expert knowledge in linkbuilding CRMs like Buzzstream or Pitchbox
  • Expert knowledge of SEO tools like Ahrefs, SEMRush, and Google Search Console
  • Expert knowledge of WordPress
  • Desire to lead the linkbuilding strategy
  • Excellent writing, editing, and proofreading skills
  • Knowledge of building link-worthy content
  • Knowledge of HTML and CSS
  • Experience in the legal vertical
  • SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
  • Advanced technical SEO experience is a plus

Benefits

  • Starting from $55,000
  • Work remotely from home
  • Unlimited PTO
  • 3% match Simple IRA
  • 100% health insurance (including fully employer-funded coverage)

Job Tags

Full time, Remote job, Work from home,

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