Social Media Manager Job at Unique Solutions, Rochester, NY

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  • Unique Solutions
  • Rochester, NY

Job Description

We are a dynamic and growing company focused on creating engaging and impactful digital experiences. We are looking for a creative and results-driven Social Media Manager to oversee our social media presence and help us build and maintain a strong online community. If you have a passion for social media, a knack for content creation, and a desire to drive engagement, we’d love to have you join our team!

Key Responsibilities:

  • Develop and implement social media strategies to align with company goals and target audience
  • Manage and create engaging content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
  • Monitor, engage, and respond to followers, comments, and messages across all social media channels
  • Manage and track social media campaigns, including paid ads, promotions, and organic content
  • Analyze social media metrics and provide data-driven insights to optimize campaigns and improve engagement
  • Collaborate with marketing, design, and content teams to create visually appealing and on-brand content
  • Stay up-to-date with the latest trends, tools, and best practices in social media marketing
  • Monitor competitors’ social media activity and provide recommendations for improvement
  • Develop and maintain a content calendar to ensure consistent posting and timely responses
  • Work closely with other departments to promote company news, events, product launches, and promotions

What We’re Looking For:

  • Bachelor’s degree in Marketing, Communications, or a related field
  • Proven experience managing social media accounts and creating content for multiple platforms
  • Strong understanding of social media platforms, trends, algorithms, and best practices
  • Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
  • Excellent written and verbal communication skills, with an eye for detail and creativity
  • Ability to create engaging and visually appealing content (experience with Canva, Photoshop, or similar tools is a plus)
  • Strong organizational and time management skills, with the ability to juggle multiple projects
  • Strong analytical skills with the ability to report on social media performance and ROI
  • A creative mindset with a passion for storytelling and building online communities
  • Ability to work independently and as part of a collaborative team

What We Offer:

  • Competitive salary and benefits package
  • Opportunities for career growth and development
  • A dynamic, creative, and supportive work environment

Job Tags

Full time,

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